a)  AFFILIATE shall have the opportunity to promote COMPANY’s dietary supplements (the “Program”) in accordance with the          terms of this Agreement.  

      b) AFFILIATE shall promote and market the Program using only promotional materials supplied or approved by COMPANY.              Promotional material (emails, landers, ads, social media posts) must be consistent with COMPANY’s branding and shall not be        false or misleading.  Suggested copy for emails, social and spoken ads is to be used across any of the AFFILIATE’s marketing        channels, in accordance with the terms of the Agreement. 

       c) AFFILIATE shall direct potential purchasers of the Program to the dedicated links provided by COMPANY. 

       d) AFFILIATE shall not receive the dedicated links until it has proven the following: 

             1) AFFILIATE has read through the terms of this agreement and clicked the button that says, “I agree with these terms.” 

             2) AFFILIATE provides W9 or a W8-BEN if outside of the U.S.  

        e) AFFILIATE agrees to conduct itself in compliance with all applicable laws, rules and regulations, including, without                        limitation, CAN-SPAM. All email messages must be sent via AFFILIATE’s email system(s) and from AFFILIATE and must not            represent, whether explicitly or implicitly, that the email is being sent from or on behalf of Redd. 

        f) Promotions via social media platforms, whether via organic (posts, etc.) or paid (ads, CPC, etc.) mechanisms, are permitted          and encouraged, provided they adhere to these general guidelines: 

              1) AFFILIATE may not use social media profiles, usernames, or channels that contain COMPANY’s trademarks, domains,                or other names or variations of names in active use by COMPANY without explicit permission or as part of approved                        promotions.  

               2) Promotions must comply with the FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising                     and native advertising guidelines. 

               3) Promotions must comply with the guidelines and terms of the social media platform where content is posted.  

         g) For Promotions Via Search Engines 

               1) All advertising on search engines must be approved prior to launching the campaign. For approval, COMPANY                              requires copy, images, dates of promotion, and URL (both display and destination). COMPANY reserves the right to                          review the audience and keywords for the ad as well. 

                2) AFFILIATE may not bid on any of COMPANY’s Trademarks, including any variations or misspellings thereof for search                  or content-based campaigns on Google, Bing, MSN, Yahoo, Facebook or any other network unless AFFILIATE has                          received written permission from COMPANY first. 

                3) AFFILIATE may not use COMPANY’s Trademarks, including any variations or misspellings as per above, in sequence                  with any other keyword. 

                 4) AFFILIATE may not use COMPANY’s Trademarks in Affiliate’s ad title, ad copy, display name or as the display url. 

                 5) AFFILIATE may not bid in any manner appearing higher than COMPANY for any search term in position 1-5 in any                       auction style PPC advertising program.

                 6) If AFFILIATE automate Affiliate’s PPC campaigns, it is AFFILIATE’s responsibility to exclude COMPANY’s                                     Trademarks from AFFILIATE’s program and COMPANY strongly suggests AFFILIATE add COMPANY’s Trademarks as                     negative keywords. COMPANY has a strict no tolerance policy on PPC trademark bidding. If discovered brand bidding                     on PPC campaigns, AFFILIATE will be sent an email asking to remove the ads in question within 24 hours. If the ads                         are not removed within 24 hours AFFILIATE will be removed from the AFFILIATE Program permanently and all                                 commissions associated with the violations will be reversed. COMPANY will be responsible for processing orders and                       will handle all customer service issues directly related to COMPANY’s websites, marketing collateral, digital and                               physical assets, properties, employees, legal agents, or authorized representatives. COMPANY will track Direct Sales                       via AFFILIATE Links within AFFILIATE’s Promotions to COMPANY’s Properties. 

                 7) Without limitation, COMPANY’s “Trademarks” include: Redd Remedies®.  

2. Compensation: 

 AFFILIATE’s commission structure shall be established by COMPANY in its discretion and set forth in Refersion. 

3. Content: 

AFFILIATE may use content provided by COMPANY as described in this Agreement as long as they remain active AFFILIATES of COMPANY.  For purposes of this section, an AFFILIATE shall be deemed to be “active” so long as they have earned a commission on one or more purchases within the preceding 180 days and are in good standing. 

COMPANY’s content may be used by AFFILIATE as follows:  Articles, article summaries,  infographics, and videos that are shared on the Refersion platform (COMPANY’s technology platform for use in connection with this Program) may be shared in emails to AFFILIATE’s clients so long as they (1) cite COMPANY prominently as the source of that content and share it, unedited and unabridged, as presented, (2) link prominently to COMPANY each time that asset appears at least one time adjacent the asset, (3) present only the benefits claimed on the COMPANY marketing materials presented in Impact, and refrain from making any additional health claims, whether disease or structure/function claims regarding products or a category or product other than those expressly listed on the COMPANY  (4) disclose that they are an Affiliate and may receive commissions for sales in a way that is FTC compliant and (5) do not cite any other company that sells supplements, protocols or at-home labs (even if it is a minority of their business) from the email or webpage where COMPANY’s content is used. 

If AFFILIATE believes a specific health claim (that COMPANY do not make) is warranted for a given product and can provide reputable double-blind research documenting that benefit, COMPANY is grateful for the assistance and will review those suggestions, but (1) will add them in COMPANY’s sole discretion and (2) AFFILIATE grants COMPANY royalty and fee free rights to cite that study for any purpose going forward.  Article summaries, Health Guide/eBook Summaries, infographics and videos that are shared on the platform may be shared on their website if the same conditions are met.  Note that at no time may complete articles be shared on AFFILIATE’s websites and/or in social posts as this would damage the organic search performance of COMPANY’s website. 

4.  Reselling: 

 Reselling any Redd Remedies product(s) is strictly prohibited. 

 5. Confidentiality: 

 None of the parties hereto shall, during the term of this Agreement or at any time thereafter, communicate, divulge or use for the benefit of any other person, persons, partnership, association, corporation or entity any of another party’s confidential information, knowledge or know-how.  A party hereto shall divulge such information only to such of its employees, financial advisors and legal representatives, as must have access thereto in order to satisfy its obligations hereunder. All parties shall take all necessary precautions to ensure that their employees retain such information in confidence.  

6.  Independent Contractors: 

 The parties shall be and remain independent contractors.  Nothing in this Agreement shall constitute any party, inter alia, the general or special agent, legal representative, subsidiary, joint venture, partner, employee or servant of the others for any purpose, nor shall anything in this Agreement cause the employees of any party to be employees of the others. AFFILIATE shall not represent themselves to be agents or representatives of COMPANY. 

 7.  Termination: 

             1) Conduct by AFFILIATE which detracts from the good reputation of COMPANY and Company’s Program; 

             2) Complaints from consumers about AFFILIATE;  

             3) Misuse of COMPANY’S branding or promotional materials in a manner not consistent with the goals, branding and                        intent of COMPANY and its Program; 

              4) Any deviation by AFFILIATE from the highest standards of professional and commercial conduct; and/or 

              5) AFFILIATE’s breach of the terms of this Agreement. 

 9. Indemnification:  

 The parties hereby agree to save and hold each other (and their respective corporate AFFILIATE) harmless of and from and shall indemnify each of them against any and all losses, liabilities, damages, judgments, awards, suits, claims, fines, penalties and expenses (including reasonable attorneys’ fees and expenses) which may arise in any action, claim or proceeding against them, or any of them, for or by reason of: (a) any acts, whether of omission or commission, that may be committed by a party, or any of their servants, agents or employees in connection with that party’s performance or failure to perform under this Agreement; (b) any breach of any representation, warranty or covenant hereunder; or (c) the sale, marketing, advertisement or promotion of Company’s Programs.    

 10. Choice of Law:   

 This Agreement shall be governed by the law of the state of Illinois. 

 11. Arbitration: 

 All disputes and claims relating to this Agreement, the rights and obligations of the parties hereto, or any claims or causes of action relating to the performance of either party will be settled by arbitration by the American Arbitration Association in Chicago, IL in accordance with the Commercial Arbitration Rules of the American Arbitration Association.  The costs of the arbitration proceedings will be borne by the losing party if such party is found to have been in material breach of its obligations hereunder. This agreement to arbitrate will survive any termination or expiration of this Agreement.